We developed 22 Days Nutrition because we wanted to ignite a new era of nutrition. Using simple, plant-based ingredients to create a great-tasting line of real food, from protein powders, bars and ready-to-eat meals to a meal planner with chef crafted recipes at your finger-tips. We're creating solutions that are not only better for you, but better for the planet.
As an Exercise Physiologist who's responsibility is to keep others performing at their best, I grew frustrated with the lack of plant-based nutrition options. I created 22 Days Nutrition out of a selfish desire to produce what I couldn't find in the marketplace and a plant-based lifestyle solutions platform was born.
The name (22 Days) was inspired by the idea that it takes 21 days to make or break a habit. I use that principle to help others adopt a healthy habit, on the 22nd day, they've found the way!